Shaping the Marketing Offer Essay Example | Topics and Well Written Essays - 500 words

Shaping the Marketing Offer - stress ExampleBasically when one shops for necessities or functional items like vegetables, bread paper towels and so on, they ar not likely to worry too much about the pr frost. But when they buy some item, until now a food item like ice cream, which is not a necessity, they become price conscious. In a larger social group, among friends for instance they may not hesitate to spend on the ice cream. As Kirk L. Wakefield and J. Jeffrey Inman point out, most people do not like to be thought of as cheap or miserly when in a group.In this context it can be said that it is highly price sensitive people who will shop for value in a website like impairment line. As is mentioned in the article Markets, Pricing Models and Digital Economics Evolution of Markets, Price line uses what is called the change Pricing Model. Here consumers can name their price which is state the price they are willing to pay for the product. If the service provider, (airline, hotel, owe company etc) is agreeable to that price, they get it.The travel and mortgage business, which is highly price- sensitive, is the core focus of Price line.